Rein In Your Herd
How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that feels good to you. There is a CEO within you. You just have to let her out. We don't condone the culture of the overworked, underpaid equestrian who puts everyone else's needs before her own. You can have a killer horse business or be a successful equestrian without being poor and exhausted. All it takes is a little bit of faith to find your self-worth and a lot of determination to prove it. Subscribe now so you don’t miss another episode.
Rein In Your Herd
Why You Need a Messaging Strategy
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Episode 41
A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business.
The more clear you can get in your messaging strategy, the more effective your marketing will be. Nine times out of ten, when someone doesn't buy, it's because they don't understand the offer or how it can help them.
Hit play to learn more about creating a messaging strategy for your equine business.
To see more on this episode go to https://www.reininyourherd.com/41
Take the messaging strategy mini-course: https://unbridledcontentmarketing.com/discover-your-souls-messaging-strategy/
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